Our History at Howard Fine Jewellers

The Howard Experience


Founded in 1967, Howard Fine Jewellers & Custom Designers is synonymous with excellence in design and impeccable customer service. A family business for over 53 years, our founder Howard Appotive started from humble beginnings. The Howard Fine Jewellers family lives by old-world values of respect and trust, which are ingrained in the bonds we share with our new and long-standing relationships.

HIGHEST QUALITY | Howard Fine Jewellers

Rolex works with Howard Fine Jewellers to ensure that each one of our team members is fully trained and able to deliver the highest quality experience to our guests. Our Rolex sales professionals are available to share extensive information with our clients, including the vision and history of the brand, Rolex’s legacy of excellence in innovation, and their commitment to making the world a better place through their Rolex Awards for Enterprise and other programs. The Rolex world has so much to offer and we at Howard Fine Jewellers look forward to sharing your journey with you.

RELATIONSHIPS | Howard Fine Jewellers

Our team understands the importance of building a relationship steeped in trust and respect. At Howard Fine Jewellers, you will find a warm and inviting group of experts who are here to listen and advise you on your purchase. Our clients often remark on our calm environment, which is meant to allow you to enjoy our world without any pressure. We understand that it is important to feel confident in your decision and make your selection at your own pace, which is why we welcome you to take your time throughout your visit. Every Rolex tells a story and we look forward to helping you tell yours.


Our team offers a specialized understanding of the full Rolex collection available to our guests. We are here to guide you through Rolex’s various materials, including Oystersteel, Rolesor, Yellow Gold, Everose Gold, White Gold, and Platinum. Our professional, trained sales team will also advise you on our vast selection of dials, from those with classic hour markers, arabic numerals, and roman numerals to dials with gem-setting, mother of pearl, turquoise, and other precious materials. Whether you are drawn to the sophisticated, solid gold Pearlmaster with elegant Pearlmaster bracelet, the classic Datejust with supple and comfortable Jubilee bracelet, or the prestigious Day-Date with President bracelet, we are here to advise you on your perfect Rolex.

An experience like no other | Howard Fine Jewellers

We are here to help you with your very special purchase for years to come with our longstanding commitment to after sales service. Our Rolex service representatives and our talented team of watchmakers are masters in their respective fields. The Official Rolex Service Center at Howard Fine Jewellers is here to ensure that your Rolex continues to perform at a high level of excellence in precision, reliability, lustre, and waterproofness.