Rolex and Tennis
Rolex and The Championships, Wimbledon
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Rolex is the Official Timekeeper and one of the major partners of all
leading tennis tournaments. The story began at The Championships,
Wimbledon, in 1978 when the brand first became involved with a sport
capturing the world’s attention.
The All England Lawn Tennis and Croquet Club in south-west London has
hosted The Championships since the inaugural edition in 1877. The
world’s oldest tennis tournament, Wimbledon is the home of the sport
and its grass court temple.
"If you can meet with Triumph and Disaster And treat those two impostors just the same"
Above the players’ entrance to Centre Court, which seats 15,000
spectators, lines from the poem If by Rudyard Kipling read:
If you can meet with Triumph and Disaster
And treat those two impostors just the same
These verses encapsulate the event’s philosophy because, at
Wimbledon, the greatness of the sport lies not in victory but in
the humility and perseverance of the champions.
The intensity of Wimbledon finals on Centre Court means they live on
in the memory as extraordinary moments of tennis history. Epic
battles between the likes of Rod Laver and John Newcombe, Björn Borg
and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer
and Rafael Nadal have written the legend of Wimbledon and world
tennis.
This unprecedented level of sporting excellence struck a chord with
the ethos intrinsic to Rolex. A natural partnership developed at all
the major tennis events, now spanning more than 40 years.
Rolex has enjoyed a special relationship with tennis that is
deeply rooted in a common philosophy: the continuous pursuit of
excellence, a desire for precision and innovation, the elegance of
movement, unwavering effort, respect for tradition and a drive to
always push beyond personal limits.
Over the years, Rolex has extended its involvement in the sport,
becoming the Premium Partner of world tennis in both the men’s and
women’s game.
The brand supports most of the major competitions, including all
four Grand Slam® tournaments, the season-ending ATP and WTA
Finals, the high-status ATP Masters and WTA 1000 tournaments, and
the premier international team contests, the Davis Cup Finals and
the Laver Cup.
Among its Testimonees, Rolex counts a host of Wimbledon champions,
including tennis legends Björn Borg and Chris Evert, as well as
Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and Roger Federer,
who won the men’s singles crown a record eight times.
Today’s leading lights, including Rolex family members Carlos
Alcaraz, Iga Świątek, Jannik Sinner and Coco Gauff, are aiming to
join these greats on the list of winners at this revered tournament.
For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.
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