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Rolex Day-Date 40 | Oyster, 40 mm, platinum and diamonds | M228396TBR-0002

Rolex

Day-Date 40

Oyster, 40 mm, platinum and diamonds

M228396TBR-0002

$160,000 CAD Suggested retail price exclusive of tax. The suggested retail price can be modified at any time without notice.

Day-Date 40
Rolex Guarantee Card

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Reference

228396TBR

Bracelet

President, semi-circular three-piece links

Model Case

Oyster, 40 mm, platinum and diamonds

Movement

Perpetual, mechanical, self-winding

Water Resistance

Waterproof to 100 metres / 330 feet

Dial

Ice blue set with diamonds

Bezel

Set with diamonds

Calibre

3255, Manufacture Rolex

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Power Reserve

Approximately 70 hours

Ice-Blue Dial

The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.

Rolex Day-Date 40 dial

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Rolex Day-Date 40 bezel

Platinum

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

Rolex Day-Date 40 material visualization

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Howard Fine Jewellers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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